According to BlackMagic Design, the Blackmagic Production Camera 4K is now shipping at a new low price of US$2,995. This new low price will be available for all customers, including existing pre-orders. The Production Camera 4K is a Super 35 sensor with Global Shutter.


BlackMagic Design Production Camera 4K
About Blackmagic Production Camera 4K
Blackmagic Production Camera 4K is a super high resolution 4K digital production camera for Ultra HD television production. Featuring a large Super 35 sensor, professional global shutter as well as EF and ZE compatible lens mount, the Blackmagic Production Camera 4K captures high quality ProRes™ files, giving customers a complete solution to shoot amazing high resolution music videos, episodic television productions, television commercials, sport and documentaries.
The Blackmagic Production Camera 4K has everything customers need right out of the box including a built in SSD recorder, rechargeable battery and a large 5” LCD touchscreen. In addition to focusing and monitoring shots, the touchscreen also lets customers enter metadata and change camera settings all on a single easy to use interface. Customers also get a full copy of DaVinci Resolve for amazing quality color grading and finishing for Mac OS X and Windows computers.
Key Features
Ultra HD 3840 x 2160 resolution
ProRes 422 (HQ)™ recording
Super 35 sensor
Global shutter
EF and ZE compatible lens mount
Built-in SSD recorder
5” LCD touchscreen
Metadata entry
6G-SDI output for 10-bit HD and Ultra HD
Availability and Price
The Blackmagic Production Camera 4K is available now for US$2,995 from Blackmagic Design resellers. Check out more detailed specs following the product link below via B&H. I didn't find any price chafes from the original $3995, but any pre-orders should have the price adjusted before it ships. They claim that they are starting to ship today.

Dimi
Im sure the GH4K announcements had something to do with their timeline but I also believe is due to the NAB show coming up in April where we hope they will announce updated camera, especially an updated BMCC with 48/60 or 120p I will wait for that before pulling the trigger!
Emm
Post author@Tango - Yes Pre-orders will not pay the original price. I'm sure pre-orders aren't charged until it ships, so you should only be charged the $2995.
Tango
Does that mean pre-order people that pain in full receive a a refund of $1000, or is that too much to hope for
andrew d
I would paid the old price, had it 60p at least in 2k mode 🙁
rabby
Wow!! finally...
gdot
@emm i wish there was a camera with spec of the two cameras the GH4 and the blackmagic 4K. I need high speed at not a high price lol
VanWeddings
definitely a response to the GH4. let's hope other manufacturers see the light as well.
Emm
Post author@gdot - That's the beauty of having more products available. Eventually things become more affordable over time.
gdot
Great Camera< I do find it funny that the price drops right after Panasonic Drops the info on the GH4 and its the price point to be within the 2-3k range. wow you gotta love it who knows whats next now
Garrett Gibbons
Anyone else notice that under "key features" there is no mention of CinemaDNG/raw recording?
vladbox
The incredible price shrinking 4K camera that it isn't.